The Utopian Turtletop

When it comes to Marianne Moore, I have to admit, like most things, I know little. But here's an article which can stir one's interest. And here's a money quote that makes you long for the days when poetry and power could still play nice:

The Ford Motor Company asked her to help name a new car, then apologetically, and with great delicacy, rejected her bizarre suggestions: the Intelligent Whale, the Arcenciel, the Mongoose Civique, the Pastelogram, the Turcotingo, and, surely the weirdest and most delightful, the Utopian Turtletop. The company eventually decided to call this disaster of design the Edsel.

Link: The mystery of Marianne Moore by William Logan in the Feb-04 New Criterion